We all deserve to have our comments judged within context. And in this video, Chris Berman appears to be talking to a friend. Maybe she, unlike the rest of America, did not agida at the sound of these words. I hope so.
But even granting that, and even leaving aside what in the holy feck the "squirm" sentence means, giving someone a present and asking them if it made you think of them Buffalo-Bill-playing-with-his-nipple-ring creepy.